Determine Your Campaign Goals

Determine the goal of your campaign upfront by creating SMART goals and determine how you plan to measure success. If your goal is to increase your followers or email database you should benchmark your current subscribership, set a target and track the growth throughout the campaign.

Pro tip: If you have a website make sure you have analytics installed and working before launch to track new and related traffic.

Create a Brandable Hashtag

If you’re goal is branding be sure to find a branded or ownable hashtag For example, #atlanta has 31M+ posts using that hashtag, while #ATLCares2020 has 0. Using the #ATLCares2020 hashtag will make your campaign much easier to track.

Post on your IG (add to your link in bio)

Post the link everywhere! Add the photo booth URL to the link in your Instagram bio to make it easily accessible. If you have more than 10k followers add it to your IG stories with the swipe feature. Create a content posting schedule so that you can find multiple times to post and repost the booth during your campaign to make sure it stays top of mind.

Pro tip: Your bio is prime real estate, If you need to show multiple links in your bio consider using linktr.ee or linkin.bio.

Familiarize Yourself with the Experience

Rest assure our team has kicked the tires, but there is nothing like first-hand experience. Before you share this link with your audience start creating and spread it around your close colleagues and friends.

Engage Key Influencers

Kickstart your campaign by reaching out to key influencers ahead of launch and creating their graphics for them. Ask for a photo, make the graphic and send it back with instructions to post at the same time you launch your campaign. This big band effect will help give your photo experience a kickstart!

Pro tip: Familiarize yourself with the experience so by creating multiple images. Be sure to be able to answer simple questions your auidence might ask during your campaign.

Record A Quick Instructional Video

Allow your audience to hear directly from you! In a short video, explain your campaign and why they should engage in this unique experience. Let them know where they can access the photo experience and if there’s a sense of urgency, express it!